Tuesday, 14 December 2010

Maz Azam - Music Video Evaluation


In what way does your media product use, develop or change forms and conventions of real media products?


This media product ‘bright idea’, which we developed didn’t really use many conventions of real media products, this is because we wanted it to stand out and make the audience relate to the media product. The use of casual clothing and a regular youth character helped us support this point too, as the props and clothing where reflecting the viewers personality and lifestyle. We used a narrative throughout, because we wanted to challenge the general conventions of the indie genre. Although we did use some conventions of the genre such as handheld footage, as we believe it would fit well and also add an effect, as our aim was to let the viewers relate, and thought if it looks like an everyday video, then they would be able to relate to the video. We used Voyeurism by placing the main singer in the middle and having all eyes centralised on him at all times as this would make the viewer want to be him. We did this in order to show that he is the main singer, and if he wanted to go solo he could easily do so as he had most priority in this video.

We tried not to use visual lyrics and music visuals as we wanted to contradict the genre characteristics, we did not use any intertextuality in the video as we didn’t really have anything to refer to, and we wanted it to seem like the viewer could be the singers, although we did end up showing some alcohol labelling in the video which is in somewhat way intertexuality. The ancillary tasks did contain lots of intertextuality of the video as we wanted to reflect the importance of this song to the actual album. The story book style helped change yet develop the indie genre conventions as it made the video ongoing, but added flare and showed that the music video is like a story and it is flowing in what I would say, ‘a day with the ‘bright idea’ style.

We used natural lighting which made the video original and challenged the conventions. Although we did unintentionally capture some footage which turned out to look professionally lighted up, but this developed on our point of a natural bright idea. We think the use of the hat, skateboard and alcohol definitely showed how realistic and original the music video was, as most ‘young lads’ would have these props in their everyday life and it is something of very much importance to them as it is part of the character and lifestyle.


How effective is the combination of your main product and ancillary tasks?


We reflected the bright idea title using the digipak and poster, this was easy because all we had to do is just show how bright the idea actually is, by using bright colours to show the brightness, using a font that is relative to the theme of the music, and the images we used were edited in order to remove the background so that the images only showed the singers and not the scene, this turned out to look very professional and showed that we didn’t intend to make the band well known, we just intended to have the viewers relate to the band, and this intertextuality to the music video was effective. The same theme was used between both ancillary tasks, i.e. the digipak and the poster, as it was meant to be so similar that they promote each other and therefore we combined the 2 with the video and made it work as a five way promotional package. The constant views of the lead singer in the 3 products show that the focus is on him.

The best way in which the whole project was made appealing was with the strategy of both promoting and showing the importance of one song was by quoting main lyrics from the video and focusing on one main song. Also included was a rating of the album, prices and logo’s of promoters, this was added to enforce the importance that the project was professionally produced and that it is a great album.

We connected the images with the text – handwriting decota, by using the same colour off one of the singer’s shirt in them both. By adding a skateboard to the ancillary tasks, we thought it might help join the two together and make the whole project linked as a whole. A picture of the digipak was inserted on the poster, this show instant links to the two, as this was our intention to promote them all as one project and make the poster not only advertise the song ‘bright idea’ but also advertise the whole album.


What have you learnt from audience feedback?


The price of a poster general tends to range from about five to fifteen pounds. In our case we priced it at £11.99. Which to us seemed reasonable as its mid priced. Although from audience feedback we realised that this may be too high for a consumer to invest in as the Orson album is a new one and at that price with low customer recognition and no customer loyalty acquired, it may be too high for an introductory poster price.

Some of our audience after seeing the Ancillary tasks suggested that we could have made it more natural by hand written and hand drawn the designs then scanned and published them. This came to a shock to us, as we thought this would lack the conventions, nor develop it, but we kept it in mind as the opinion counted and could help us in pursuit of a perfect project in the future.
Our audience suggested to not spreading the pictures out too much, this advice seemed a fair point, as if we compacted the images together a bit more, it may have looked more appealing to the viewers.

Also we could have fit more intertextuality and other promotions on the ancillary tasks.
It may have been a good idea to add some promotion codes for customers with large interests in the band, for example a link to a website containing a fan page, freebies and discounts.

Although we thought the continuous theme within both the ancillary tasks may prove to be effective, some of our audience thought it wasn’t appealing and was too plain. Maybe combining the idea of making the pictures more compact and by slightly changing the theme of the two products, it would have looked better to the viewers and more effectively appealing.

We did not receive much feedback on the music video rough cut or the pitch, which lead to us just taking our opinions to action.
We also have not received any feedback on our final video yet, and so we couldn’t really see any audience views to improve it yet.


How did you use media technologies in the construction and research, planning and evaluation stages?


In the project of developing a music video and some ancillary tasks the use of modern media technologies came to help us a lot in many different ways.
It helped us in making our written documents on the task and continuously updated reviews of our daily work on the project so easy by just ‘blogging it’. Using blogger was such a relief in a sense that organising our written work became so easy.

All we had to do is review our day and write up some tasks on the blog, which was easy as it was typed up then automatically, saved, published and made visible to be reviewed by others publicly.

The internet came to so much use to us. Used it to research the genre, the characteristics of a youth, to do everything, it even came in handy in helping us spot genre conventions by watching other videos on Youtube.
Using the software available to us in editing was of use to us. Final Cut in editing the music video, the video footage we had taken, was to be added together into a timeline with appropriate transitions and video styles. This was made simple using the software available to us.

Final cut was used to create the video timeline, make the storybook transitions, make the video speed or slow down, reverse parts of the clip, i.e. the river diving scene, and make the lip syncing function.
Also available to us was Photoshop CS4.

This was awesome in helping us cut, edit, develop and ultimately style the images and texts how we wanted them, combining them all together in one file then placing them where we wanted them to be. Using the magic eraser tool with the normal eraser made cutting the images backgrounds simple however it did take a long time. I was experienced in using the software so it was simple for me to make it look how we imagined it, as we first drew out a preview by hand then developed it on screen.

We had HD camera’s and stands which made the video look professional, although we did use handheld a lot of the time to make it seem how we wanted it to, to the audience.

If it wasn’t for the technology available to us, our task would have taken ten times longer.

Evaluation Of Our Music Video By Leah Clark

In what ways does your media product use, develop or challenge forms and conventions of a real media products?

Initially my group struggled to understand what genre our chosen song (Orson – Bright Idea) was, but after a little research and asking around we came to the conclusion that it was the genre indie. After finding this out, we then did even more research to find out what the conventions were and how we could portray them in our music video.

As a group we decided that we wanted out music video to follow and develop conventions of this genre of music.  This is because went we went through and researched many different artists in this genre, they all had the same sort of style and not one challenged the conventions and forms in a major way, this then in turn helped us decide that we would follow them.

The things that you would see in an indie genre music video would have mostly of shots of the band, a lot of type syncing, some concert footage, having lots of locations, a slight narrative, shots of the band practicing on there instruments, a lot of hand held shots and  slightly odd and ‘jack ass’ sort of things going on. We developed as many of the conventions as we could e.g. for something that was a bit odd and wacky, we got the ‘band’ to jump into a freezing cold river in the middle of November. We have also got lots of lip syncing throughout our music video as we thought this was one of the most important conventions and the one that was the easiest for us to do. Towards the end of our editing stage, we decided that we wanted to make our music video have a slight narrative to follow another of the indie genre conventions, we decided to make a ‘story’ of the bands day, so we didn’t include anyone else in the narrative, just the band it self and the narrative just goes though all the activities they do that day. Unfortunately, we couldn’t get a hold of any instruments so we challenge this convention as there are no shots of the band playing/practicing on their instruments.  Another convention that we challenged is that we didn’t include any concert footage, this is an obvious form that we wouldn’t follow because our band isn’t really a band, so there is no concert footage.

Having many different backgrounds and locations is a convention for this genre and as we decided that we were going to try make our music video as close to all of the genre characteristics as we possibly could, we had many locations for out band to be in throughout our music video, theses include in a forest, a park, in a band members house and many more. We thought that these locations would be effective because the audience can relate to where the band is as we have chosen locations that are found in any average village.

skateboardNormally in the indie genre of music one of the main props would be the bands instruments but unfortunately due to unexpected events, our plans had to change, so we were unable to use them. We used skateboards in one of our scenes and our reasoning for this is that we wanted to create a casual scene that the audience of this genre of music could relate to and want to join in with, but it would also enable us to capture some interesting shots. In the scene when the band jumps into the river, we made the main singer who was situated in the middle to where a hat. This was so that he could through it off his head just before he jumped in. We thought that this would look good as we ended up playing the clip in reverse as well as the correct way round. This fits with the conventions of this specific genre of music as it adds a bit of humor and weirdness. The only other props we used were some alcohol bottle that the band was drinking out of in the end scene. This fit with the genre as it shows the band having a laugh and a bit ‘naughty’, this would appeal to younger audiences in a different way to older audiences because they would think it was ‘cool’ as it is something that they legally can not do.

Throughout our music video we used natural lighting, we chose to do this as it reflected the band as they are natural, and they are not trying to be something else so we thought that it would fit nicely. We filmed at night which ment we had to rely on the street lights to light up the skate park and other places that we filmed. This worked out well as it created a good effect and a different colour lighting that we would have had to create on finalcut.  Another thing we used with the lighting at night was in one of the shots of the main singer lip syncing up against a fence. We positioned him so that the shadow of the mesh around the tennis courts was on his face, this looked very effective and we didn’t have to create it because it was already there.


When choosing the bands clothing for the music video, we decided to keep it simple, casual and stylish. We want to sell the band image as ordinary fun guys, so we all decided that it seemed appropriate to have them wear jeans, shirts, cardigans and jackets. We decided that they should wear these items of clothing because the boys already had these items and they are currently in fashion. We also chose to put the main singer in a hat to distinguish him as the lead and to use it in an effect that we used. We didn’t want to have the boys in extravagant clothing like lady GaGa and Rihanna as people cannot relate t o them.
lady gagarihanna

We used many different shot types and angles, we chose to do this as it makes the video more interesting, shows that we know our different shots and adds to the length and style of the music video. We used many close ups of the lead singer to make the lip syncing look better, to show the audience that he was the main singer, and to keep the focus on him. Long shots were used to capture the whole band, there image and their personalities. Another reason we used long shots was so the viewer could see everything going on and the background/location. We also used medium shots so that the locations could be seen but at the same time, the lip syncing could still be made out. To have even more verity in our shots, we used low and high angle shots. A good example is when we film the lead singer from a birds eye view. I think that when it was appropriate to have a still camera shot we used it, such as during most of the lip syncing throughout the whole music video. We decided this as it lets the audience focus on the band. On the other hand, many of the other parts of the music video we use hand held shooting, we did this as it is a convention of this type of music, and it seemed to fit in and be appropriate, e.g. when we filmed the band mucking about in the forest. When editing our music video we used many of the same shot transition to make the video more interesting and to make it look more professional. The shot transition we used was a ‘page peel’ effect. We chose to use this particular one because I made the music video flow and make it seem like it was a story book, which helped us show the narrative we were trying to portray. We used a basic cut for a few transitions, making sure the cut changed in on the beat of the music, this fitted with the up beat tempo of the song. Another thing that we used was a blending tool, made some of the transitions have a smooth change.

Throughout our music video we didn’t include very much visual to lyrics. This is because we decided as a group that none of the lyrics really stood out to us, and we decided on a better way of portraying the song. We did however make the lead singer act out the lyrics with hand movements when he was lip syncing to make it feel like a conversation, the hand movements were subtle and looked like the sort of thing you would do when you are talking to someone.

Visual to music was quite important within some aspects of our music video as we wanted everything to flow. We had the movement of the band, the cuts and transition of the different shots and the change of location all flow and be in time with the music’s beat. We felt that this was important because it helped the music video not to look so cluttered and confusing.

As a group, we decided to sell the artist by having them centre of the shots most of the time and portraying them in a fun sort of way to make the viewer want to connect and be like them. We also had many close ups of them but mainly on the main singer. We also showed off their talent of singing throughout the music video. Unfortunately, we anted the band to be shown playing their chosen instruments, but we couldn’t get a hold of them, so this part had to be cut completely out of our music video and it does affect this section on Goodwin’s points.

During the developing stages, we decided that we didn’t want any intertexuality in our music video because we wanted all of the focus to be on the band its self. When watching the final version back, we noticed that one of the alcohol bottles we used was very recognizable. So we did unintentionally use intertexuality, but it had no rivalry or effect on the attention that we intend the band to get.

Voyeurism is a difficult part of Goodwin’s points to pin point in this music video as there are no half naked images of the band or no sexual references. The only thing that could be seen as voyeurism is the band having a laugh and joking around which could make people feel happy which in turn creates pleasure for them. Also girls my find the boys in the band attractive so they might like to watch them and this would create voyeurism also.

How effective is the combination of your main product and ancillary tasks?
magazine ad

As a group we wanted all of the three things (the music video, the magazine advert and the digi-pack) to go well together and follow the same theme. I believe that we managed to bring them together and get them all to portray the image that we wanted them to.

The digi-pack and magazine advert have exactly the same theme. We reason decided to make everything the same on them is so that it is a recognizable album which you wouldn’t have to read the cover to see what it was, you would just know by the colors and style. We created the magazine advert first and we thought that it was very effective so then we did the digi-pack using exactly the same techniques. We extracted the colors from one of the band member’s checkered shirts which made it look very professional as it matched exactly. The colors were then used on the font throughout the magazine advert and digi-pack, also the small images of the light bulbs that are scattered on both of the ancillary tasks were the same color as well. We decided to go for a plain white background as we didn’t want to make it look confusing and we also want to show simplicity to represent how the band is simple but amazing at what they do. We have multiple pictures of the members of the band on both of the ancillary tasks. The background has been erased out so it is just the people to again add to the simplicity. We decided against taking screen shots of the band in the music video, this would have been good as it would have linked the 3 things together, but we wanted to advertise the band not the single, so we took some professional and natural shots of the band. On the ancillary tasks we only used the natural pictures to show odd the band as a fun loving, casual group of guys that their audience and follows can be like.

After nearly finishing the magazine advert, we decided that we wanted to have a small picture of the digi-pack on it. We got this idea after researching into the Red Hot Chili Peppers and we thought as a group it would be an effective way to incorporate the two. This then made us want to carry on the same theme throughout the two ancillary tasks otherwise they would have looked a bit odd as there were actually one on tope of the other. Having the digi-pack on the magazine advert combined them together even more as one advertised the other. Another thing that we incorporated on both ancillary tasks was a slogan. We decided to have a slogan as for some people it is a memorable thing. We chose ‘This video will brighten up your day’ as it includes the title of the single but also makes you think of something happy and memorable.
red hot chili peopers advert
In all three of the products that we have made, we have had the band wearing the same style of clothing and the same hair styles so that in creates a consistent image for them. We thought that this was important as it showed the views that they were genuine people and also showed them what they were buying.

What have you learnt from audience feedback?

Our audience feedback is and essential part in developing and finding out if we have picked the correct things for our main project and ancillary tasks. In gaining feedback we were able to build an idea of what audiences are looking for and how we can improve out own products with the vital conventions that we wanted to portray. We were able to gain valuable feedback from different sources and age groups, this helped us get an all round view of what the buyers are looking for.

One of our questions in our questionnaire was asking how much a buyer would be prepared to pay for the digi-pack. It came out at an average of £10, we were pleased with this as we have priced ours at £11.99 so it is an affordable and reasonable price to pay.

Another thing that we wanted to find out was what colour would attract a buyer, so we added this questions into the questionnaire. The result came out the people would want to see bold colour that stand out from the background such as red and orange. Unfortunately, we didn’t use any of these colours, but we did have reasoning for using the colours that we used and even after out questionnaire results came back, we decided to keep the colours that we have as they matched well and created a good effect.

The buyers have said that they would want an extra layer of design (a cardboard cover over the actual DVD) although not all of the people that we got to complete our questionnaire thought that this was a good idea, we agreed that if we were doing an actual digi-pack for a real band, we would create one of these.

A track list/contents should be on the digi-pack and preferably located on the back so we found out by our questionnaire. We are lucky as when we created our ancillary tasks, we thought the same as the buyers so we had already put this on the back cover of out digi-pack.

The images on the ancillary tasks are one of the most important things as it portrays the artist. We ask two questions on this topic and we found out that the buyers want many pictures on the ancillary tasks of both the band as a whole and the main singer. We have done this on both the poster and the digi-pack, we have included pictures of the band as a whole and all of the members individually. Although we discovered that the buyers want amore pictures of the lead singer, we wanted to have the focus on the whole band rather than individuals.

Our questionnaire also asked a question on the type of font that buyers want to see and what type of font would attract them to a digi-pack. We found that bold and easy to read text would be perfect for most buyers. We chose a font that matched the style of music and the image that we wanted to portray, but it isn’t bold, it is called Handwriting Dakota, like the name suggests it looks a little bit like hand writing but it is easy to read but more of an italic font. Even after getting the feedback, we didn’t change the font style as we agreed as a group that it all came together very well and all portrayed one image.

How did you use media technologies in the construction and research, planning and evaluation stages?

We used Photoshop to create our ancillary tasks, this is a very professional soft wear that have easy to use tools son it such as the magic eraser tool. We used the magic eraser tool to erase the background of the images of the band to give it the effect and image that we wanted, this worked extremely well as were able too zoom very far in so we could erase exactly what we wanted to make the edges clean cut. We also found the layering very helpful as you can choose one layer and work on it, this makes things more clear as you can make it so you can see just one layer at a time and then when you show them all together they create the bigger picture. Another thing that we were able to do is collect the colour from one of the band members chequered shirt and drop it into the text colour box. This would then make the ancillary tasks looked more professional as the colours would be exact.
Finalcut was the program we used to create our music video. This program is like a video creation site where you can drag and drop different video clips and different sound to combine together. It also has a lot of editing tool on it where you can change the colours and contrast of the video, change the speed, make the clips rewind in reverse and many other editing techniques. We added many of the same transition effect called a ‘page peel’ in with this program, this was to make our video more interesting for the viewer and help to encourage the slight narrative that we had. When we were nearly finished editing our video on finalcut, we thought we should use our skills and show what we knew who to do, so we included spilt screens twice in our music video, which when we watch it back, we felt it was very effective. We did use slow motion and reversed one of the clips in our music video, we would not have been able to do this if we hadn’t of used this software. These two things made are music video very different from other videos in our class, we got the feedback that it was very effective, but it still was one of the convention this genre of music.
finaL cut
Blogger was the main website we used throughout all of the stages (research, planning and evaluation) this helped us as we could write our ideas on the blog and plan for what we were going to do for the next lesson. We also contained all of our research on here and we could analyse it, this helped as it made sure everything was in one place. It was a very easy website to use as everything was clear and simply set out. Also we could tag ourselves in the blog posts that we have created, so everyone can get credit for the work that they completed.
We had to use Flicker.com to upload our pictures onto the blog, this was because our blog had too many pictures on it, so we had to add the HTML code instead of the picture. This was an easy site to use, but the only was that we had to create our own account.

Music Video – Evaluation Questions by Laura Dacey.

Music Video – Evaluation Questions.
1.     In what ways does your media product use, develop or challenge forms and conventions of real media products.
  Our music video both challenges and develops the typical forms and conventions. We agreed that the most appropriate genre for the song and the music video was Indie. Typically Indie music videos feature footage of the band performing on a set or a gig. However our video contains no footage of the band set up with instruments, allowing us to challenge this stereotypical convention.  As a group we decided that the video would look more professional if we excluded an instrumental band set up as the band were not able to play the instruments in a believable way. Most indie music videos do not contain a strong narrative; we can see this in the indie band “Ok Go’s“ music videos, where they always feature the band as just being amusing to watch. Following this convention we have only used a slight narrative by creating a music video that follows the band throughout their day, like a story. To highlight how the video is almost telling the story of the bands day, we used an editing filter called “page peel” which is a shot transition that reflects the turning of a page. Many Indie songs also leave themselves open to Goodwin’s “visual to lyrics” theory. During our music video we subtly used visual to lyrics. Firstly we decided to use it to strengthen the lip syncing. For example when the lead sings “my hands are soaking wet” he shakes his hands, as if soaking wet. Secondly we decided to visually take the main line of the song “here’s my bright idea” into the video in an ironic way. We portrayed the band doing immature things, like jumping in a freezing river, which may have seemed a “bright idea” at the time.  
   Indie bands are usually presented in way that makes them appear to be like the ordinary person, making the band more relatable to their audience, unlike artists like Lady Gaga or Rihanna.   
  The main thing that creates a barrier between them and us is the way they dress so extravagantly and always look perfect.

Conventionally, we decided to dress our band normally and in clothing that is currently fashionable on the high street. For example: shirts, polo’s, cardigans, leather jackets, straight leg jeans and plimsolls. We also used clothing to distinguish the lead singer of the band. During the video the lead is the only one wearing a hat, which attracts more focus to him. When filming I also positioned the lead in the front or the middle, often going to medium shots of the whole band into a zooming in close up of just him. To strengthen the realism of the band, we used locations that you would expect to see in every day life e.g. Woods, fields, and a house. However to prevent these locations being seen as boring we frequently changed them. I also thought that by using basic, but photogenic backdrops, would keep the main focus on the artists. The naturalist lighting throughout the video added to the natural mise-en-scene that we were trying to create. When filming I tried to search for lighting that may also be interesting. On a few shots, where the lead is singing against a wooden fence, an interesting shadow was created on the leads face from a tennis courts fence opposite. This looked both interesting and professional.
   The props used within our video also things that the audience can relate to. Unintentionally, we used intertextuality, another of Godwin’s points, by using recognisable alcohol bottles. This prop makes the band seem more like typical lads who like to drink, perhaps showing them in a way the teenagers may think is “cool” which helps to sell the artist, yet another of Godwin’s point. A second prop that use intertextuality is the Etnies skateboard. This prop makes people who can relate to skateboarding be interested in the video, making the lead (who skates) more likable.
   The skateboard was also featured in the pictures on the digi-pack and magazine ad. Both these ancillary tasks follow the normal conventions. Our digi-pack features pictures of the band, with the lead in the middle. We created a band logo, used in both tasks, and a slogan “these songs will brighten up your day”. We also add the typical age certificate, which we decided as 12 as it was the most appropriate for the content of the video. To  make the digi-pack as professional looking as possible we also add a bar code, producing logos, small print and a copy right logo. To follow the conventions of a normal magazine advert we researched into some made for The Red Hot Chilli Peppers. To follow the normal conventions we had to add: band name, release date, price, logos of distributors and producers, quotes and ratings. We chose to have quotes from MTV and Kerrang as we felt they were appropriate for the genre. One convention we challenged on the magazine advert was that we decided to add a picture of the digi-pack. We got this idea from a Red Hot Chilli Peppers magazine advert.  

2. How effective is the combination of your main product and the ancillary texts?

    I feel that the combination of our music video and ancillary tasks is quite strong. We intended for our music video to be fun and relaxed. To create the strong combination between the music video and the two ancillary tasks we had to reflect the fun and relaxed atmosphere in the magazine advert and the digi-pack. To begin I made some rough sketches of a magazine advert and a digi-pack, deciding to keep them the same style so they would link nicely together. To make them bright and fun we chose the backgrounds to be white. To reflect how we wanted the ancillary tasks to have the same relaxed atmosphere, we chose to have the pictures of the band coming in at all angles, even having some upside down. We did not use any snap shots from the music video itself, instead we decided that the pictures would look better if just taken normally. When taking the pictures I attempted to get the band looking natural and happy, rather than just posing for the camera. This made the pictures look better and follow the conventions of the indie genre portrayed in the music video. When it came to choosing the text for the ancillary tasks we decided to also keep them the same for both tasks. The text we used was called “Dakota”, we chose it because it wasn’t a strict text and it almost looked as if it was hand painted, making it fit with our ideas. We chose to us four colours for our text. To make all the content of the magazine advert and digi-pack match nicely, we obtained the colour for the text from one of the band member’s shirts.
   We decided to make a tag line that we would use on both tasks and that would link back to the music video. We thought the statement “these songs will brighten up your day” was appropriate tag line as it links back to main line “here’s my bright idea” in the song. We also
decided that on the digi-pack that we would have an image of a light bulb stamped across the cover as it is an image that is commonly related to having a bright idea, especially in cartoons. To prevent the light bulbs looking random we made them the same colours as the text.

As I stated before we add a picture of the digi-pack onto the magazine advert to make the link between to two more apparent and so the audience could see what they are buying.
   Overall I feel that the music video and the ancillary tasks both present us with a relaxed and fun looking atmosphere. We tried to take the fun from the video and recreate it by the colours, pictures, positions and statements used on the ancillary tasks. I feel we also linked the ancillary task effectively to the song as well as the video, making the combination of all the products effective.

3. What have you learnt from audience feedback?

After our rough cut deadline, before the music video was complete, we obtained some feedback that would allow us to make changes and improvements to our music video before the deadline. The positive feedback we received was that we had created a strong band image, making the video feel more realistic. We had also followed Goodwin’s point of selling the artist by keeping the man focus on the lead singer. The feedback we received also complimented the lip syncing, as it was to a good standard. Another Goodwin’s point that we had taken into consideration was the visual to music. The feedback shows that we have successfully edited the shots to the beats of the music. However we also received some constructive feedback that allowed us to make our video to a better standard. The first thing that we needed to improve was the duration as they were sometime a bit too long, meaning the audience may lose interest. After the feedback we mixed up the long duration shots with an equal amount of short duration shots. Our feedback also suggested that we use some more of the shots with camera movement as they worked well within our video, as well as close ups to make it more visually interesting. Lastly the feedback suggested that we attempted to take our editing to the next step by adding more interesting techniques. We already had the river scene put in to rewind, but the video could be made more interesting by the use of a split screen or motion keys. After reading the feedback we included two split screens at the end of our video to reflect on the bands day. We also played around with the motion of things by putting some sections into slow motion, for example at the end of the first chorus when the lead sings “disappear” we slowed his movement to fit the prolonged way the singer says “disappear”. This allowed us to improve the video as well as our skills on final cut, making the video look more professional.
  For the ancillary tasks we created a questionnaire for the target audience so we could gain an idea of what they expect to see. From the feedback for the magazine and digi-pack, we have learnt that the target audience would like to see images of the band. We also learnt that the audience want the band to be the main focus, and dominate the products, making them more recognisable and memorable. The target audience also wanted the name to be just or more bright and dominant but by only using a small pallet of colours. This would keep more attention on the band as well as keeping with in the conventions that they would expect to see for this genre. When it came to choosing a price to put on our digi-pack we decided on a price of £11.99 as it was both realist and not far from the answers we gained from feedback. As a group we decided to put some one line reviews on the digi-pack and magazine advert, however we decided that it was important to use the correct names when saying who said the quote. From the feedback and our research we decided MTV and Kerrang were the popular and appropriate choices that would appeal to our target audience.
   Over all I feel that all types of feedback we received, for both the video and ancillary tasks, helped us to make the best video we could with the resources and time we had.

4. How did you use media technologies in the construction and research, planning and evaluating stages?

To help effectively keep a clear and easily assessable plan for our products we create a blog on blogger.com. This allowed use to gradually create a variety of blogs from music video analysis to inspirational music videos. All the research we gain was posted in a blog, allowing us to easily refer back to it. The ideas and planning for our music video was also assessable from home, makes it easy for me to constantly refer back to the groups ideas when filming. Once all the products were complete the blog enabled us to individually, or as a group, express and evaluate our work, letting people view our personal opinions on the products.
   To construct our final music video we used final cut. This program allowed use to effectively edit our video, making it fit nicely to the music track that we were assigned. In the editing program we were able to simply move the footage to make the lip syncing match the song. We were also to edit in way that created the music to visual effect. The final cut program enabled us to use complex forms of transitions. We used a variety of basic cuts, blends and a page peel effect. We decided the page peel effect was an effective transition as it reflected how the music video was telling a story of the bands day. The tool available on final cut meant that we could edit some more interesting aspects into our video. For example we used to split screens and put a section on the video in rewind. We also used final cut to create some test footage before the filming of our music video. This allowed us to get a feel of achieving more interesting shots, such as match on action, which we used in our final product.
    To create our ancillary task to a high standard we used Photoshop which helped make our magazine advert and digi-pack more interesting. The eraser tool in Photoshop allowed us to take our images and rub out the background, leaving us with images of just the band. This kept the focus purely on the images of the band as well as making the images stand out better against the white background. The colour selector tool meant that we were able to select a colour off the band member’s clothes and then use that same colour for our text, and in our digi-pack, the light bulbs. This made all aspects of the poster blend better. Photoshop was simple to use when position the images in obscure positions, letting us have the picture tilted in any direction. We also used the internet to gain images such as the age certificate, which makes the products look more realistic. After taking the picture I edited them at home using a program call Picasa. When in comparison to Photoshop, Picasa is very basic, but was I able to make the pictures more appealing to the eye by playing around with the brightness, contrast and saturation.


Commentry Video

This is our video commentry, Although it had to be a minimum of 5 minutes, we found that we had a lot of things to say and wanted to express as many points as possible, and therefore we exceeded 5 minutes. Also, we do not know how the long black pause in the middle came about as it was not there when we edited the commentary on Finalcut.

If we had more time, we would have put footage of the music video in the commentry to keep the flow of the video and to show the viewer the video we are talking about.

Monday, 13 December 2010

Questionnaire Feedback

1. Would you like to see mainly images of the band?  yes/no
2. Should the band name be more prominent  than other information? yes/no
3. What colours would draw your attention and look appealing?
4. What price do you think is reasonable for the DVD?
5. Would you expect the the presentation to reflect the band? yes/no
6. Who would you like to see quotes on the DVD from?
7. What sort of text would you expect?
Bold or Italic
8. Would you like to see more images of the lead rather than the whole band?
9. Would you want to see any kind of branding which are connected to the band?
10. Would you like to see discount codes for specific websites on the poster?
11. Would you expect to see similarities between the digipak and the poster?
12. Would you expect to see subliminal advertising in the poster?
13. Would you expect to see an associated logo for the band or the track or the album on the digipak or poster.
14. Would you always expect to see a track-list at the back of the digipak?
15. Would you appreciate an extra layer of design around the digipak?


Thursday, 9 December 2010

Filming the Comentary

Last lesson we filmed our commentary, we feel that in went quite well and that we included enough information that will fill the 5 minutes. A problem that we faced was that none of us have completed a final draft of the questions yet so we had to remember what we had written. Also, half way through our filming, we got asked to move to a different room. This came as a surprise as we were told the room was free, so we had to find another room and unfortunately this made the commentary not flow. The room that we moved into didn't have a computer, so we couldn't use our blog to remind us of the points we wanted to make. Another hiccup during the filming was that the memory of the camera became full while we were filming the end of analyzing Goodwins points. We didn't want to delete any of the work that was not done by use as we didn't know if it had been captured by another group yet, so we had to cut our analyzes short.

Friday, 3 December 2010

questionnaire Feed back

questionnaire to help assess what the target audience wants to see on the digi pack and magazine advert.

1. Would you like to see mainly images of the band?  yes/no
     Yes and lead singer. variety of shots, with a main image
2. Should the band name be more prominent  than other information? yes/no
     Yes, as this would attract me to buy it if i was a fan.3. What colours would draw your attention and look appealing?
      Bright colours that stand out against the background4. What price do you think is reasonable for the DVD?
      £13-£185. Would you expect the the presentation to reflect the band? yes/no
     yes in terms of mise-en-scene chosen6. Who would you like to see quotes on the DVD from?      Music Magazines or other music artists7. What sort of text would you expect?
    bold, easy to read, colourful8. Would you like to see more images of the lead rather than the whole band?
     yes9. Would you want to see any kind of branding which are connected to the band?
    yes, like a website or tour info10. Would you like to see discount codes for specific websites on the poster?
     no11. Would you expect to see similarities between the digipak and the poster?
     yes, same font, colours and images12. Would you expect to see subliminal advertising in the poster?
      maybe a specific music store where i can buy it or the name of the magazine which the quote is from13. Would you expect to see an associated logo for the band or the track or the album on the digipak or poster.
      yes, this might link to the website and branding14. Would you always expect to see a track-list at the back of the digipak?
      yes i think this is something the consumer would want to know, also it helps the consumer know if it is the latest product. 15. Would you appreciate an extra layer of design around the digipak?

Commentay Research

Tuesday, 30 November 2010

Poster Analysis

We decided that the digipak and poster should have a similar colour scheme seeing as the poster is advertising the dvd and the colours will help the consumer recognize the product. Also seeing as the digipak features on the poster, the colours would clash if the colours between them were significantly different.
The Price for the digipak and the place where you can get it is clearly displayed in the bottom right corner of the poster which advertises play.com and also consumers can instantly choose wether £11.99 is too much.
By using reviews and stars rating from popular magazine creates hype about the digipak which is a good way of advertising the digipak.
Also the release date is a few days before pay day which creates anticipation for the track as some people may not just be able to afford it but within 10 days of it being released they would have been paid if they work and would be able to afford to buy it.
If we had written proper information about the track and copyright and such then the detailed information at the bottom right would not look foreign which is weird seeing as it it advertised as a british track.
By including the formats and the bottom of both the digipk and poster it makes it look more proffesional.

Digipak Analysis

We decided to use a very simple colour scheme for the digipak, there colours of the text match that of the clothes they are wearing which are very simple coloured "indie" colours, which are stereotypical of this sort of band and this genre of music.
We also felt that using similar photos for the digipak, because it is not just advertising one song we felt that this would advertise the band better. a possibility for future albums is to keep the positioning of the photos similar and just changes the clothes and colour scheme, and also the light bulbs can be replaced with something else which is symbolic of the album.
The light bulbs jotted around the album help advertise the feature single of the album as well as the title of the digipak being "bright idea."
We also managed to put a significant piece of mise en scene, The skateboard features in the video and is also product placement on the digipak this might encourage other skateboards or people who have never touched a skateboard in their lives to buy one which is the same brand as the one the lead singer uses.

The digipak is filled with lots of colour and is quite busy, we decided to keep a plain white background because adding more colours or pictures would overload the digipak and make it too much to look at.





Friday, 26 November 2010

Questionaire feedback

This is my feedback from the questionnaire.

1. For this genre of music i would expect to see images focusing on the band and the image dominating the digipak and poster. The pictures should be as easy to recognize as the band.
2. The band name should be as bold as the pictures on the poster. This is because if consumers remember the name and faces they will probably be talked about which creates new customers.
3. A small pallete of pale colours would strongly represent the genre of music.
4. £8 is the most i would pay for a dvd
5. I would expect to see more representation of the band itself from the pictures and music then the presentation. The presentation should represent the genre of the music not the band itself.
6. Big music magazines and music shows e.g. MTV and Kerrang.
7. Any text really apart from cartoony, unreadable, and times new roman.
8. As the video focuses mainly on the main singer and less on the band i would expect to see more of the main singer then the band as a whole. 
9. I would only want to see branding relevant to the band or advertising in the form of product placement e.g. a can of monster or specific alcohol being drunk by the band. This would only be relevant if the band was sponsored by this company or logo.
10. I would like to see discount count codes simply because i like to save money, but the discounts should be for other products by the same artist or record label.
11. As the Poster is advertising the digipak i would hope to see an image of the digipak on the poster and also similar colours and text fonts being used.
12. How would i know if it was subliminal?
13. If there is a logo then yes.
14. Yes as part of the contents of the dvd.
15. If an extra sheet for more graphic design then yes.

Questionnaire Feed back

1. Would you like to see mainly images of the band?  yes/no
2. Should the band name be more prominent  than other information? yes/no

3. What colours would draw your attention and look appealing?

4. What price do you think is reasonable for the DVD?

5. Would you expect the the presentation to reflect the band? yes/no

6. Who would you like to see quotes on the DVD from?
music magazines

7. What sort of text would you expect?

8. Would you like to see more images of the lead rather than the whole band?

9. Would you want to see any kind of branding which are connected to the band?

10. Would you like to see discount codes for specific websites on the poster?

11. Would you expect to see similarities between the digipak and the poster?

12. Would you expect to see subliminal advertising in the poster?
Would be a nice little extra ;)

13. Would you expect to see an associated logo for the band or the track or the album on the digipak or poster?

14. Would you always expect to see a track-list on the back of the digipak?

15. Would you appreciate an extra layer of design around the digipak?

Analyzing Past Students Magazine advert


The Band Logo: The positioning of the band logo makes it stand out as it is quite large in the top left hand corner, the eye is naturally drawn to this place as it is where you start writing. The colour of the band logo also helps it stand out as it is white against a black background and all of the other text on the poster is red so you eye is drawn to it.
The Main Image: The image on this poster is central so it is intended to be the main focus. It is also the only image, which we think the image is good, but there are no pictures of the band. We think that having pictures of the band promotes them, their image and what their music is like.  It is very effective having the name of the single written on the television as it is called 'TV riot'  so there is a bit of irony in it as it in on the screen of a destroyed image. The text is on the image, so it has stopped the poster becoming cluttered and uneasy to read. The use of the smoke in the image shows danger, which would make the views think they are more of a rock band.
The Single Name: The font of the single name 'TV riot' is graffiti like, so this also ties in with rioting. The colour of it make is it stand out on the dark grey background as it has a very big contrast. It also looks like it as been hand written, so this can tell us something about the band that they seem independent.
The Quotes: The quotes are realistic and they advertise the band as they are all positive. From the magazines the quotes are from, this suggests that the band is a rock band. The font of them just looks like Times New Roman, so it suggests that it was a last minute thing as the font wasn't changed. The colour of the quotes is red, so it does stand out, but you have to look closely to understand what it says as the font use is quite small and skinny. The text although does fit in with the theme.
The Producing Logos: There is only one producing logo which we think they could have found a better one as it doesn't fit in with the posters theme. 
The Digipak available Date: The date of release is clear and easy to see. it is toward the bottom of the poster, so definitely not meant for the main focus point. The text could be more interesting as it a more rounded text whereas the poster seem to be sharp and edgy.
Things they have missed out: They have not included the pice of the Digipack which is important so the buyers know who much to take with them if they intend to buy. They also have missed out where to buy to Digipack so the buyer would have to go searching for it. They also havn't added small print, which isn't important for the viewer, but in reality, the producer would want it on there.

Analysis of a digipak

I am analyzing this digipak from last years year 13.

This Digipak uses high contrast colours which instantly brings it to my attention. The mixture of spectrum colours and black reminds me of a 70's advert and 70's clothes. This could catch a consumers eyes and cause them to buy the product. This colour scheme is very representative of the video which uses alot of bright lights neon and high contrast images, this is successful in giving the viewer a good idea as too what they are about to watch.
The text and font used is appropriate as it is almost like neon lighting you see outside holiday bars, infact the digipak reminds me of a european holiday. this too is representative of what you will see in the video the bright lights.
The digipak also feels very authentic as if from a major production label, the graphic detail is good.
There are no quotes from major magazines on the digipak which i feel is good because if this was a small band it is less likely to have huge advertising from national papers.
by not blending the layers together the images have a sharp finish to them which makes them very clear to read and see.
This digipak uses no voyeurism to sell the artist, although the artist is not the feature of the music video it is more the effects that can be produced using final cut.

Tuesday, 23 November 2010


Questionnaire to help assess what the target audience wants to see on the digi pack and magazine advert.

1. Would you like to see mainly images of the band?  yes/no
2. Should the band name be more prominent  than other information? yes/no

3. What colours would draw your attention and look appealing?

4. What price do you think is reasonable for the DVD?

5. Would you expect the the presentation to reflect the band? yes/no

6. Who would you like to see quotes on the DVD from?

7. What sort of text would you expect?

8. Would you like to see more images of the lead rather than the whole band?

9. Would you want to see any kind of branding which are connected to the band?

10. Would you like to see discount codes for specific websites on the poster?

11. Would you expect to see similarities between the digipak and the poster?

12. Would you expect to see subliminal advertising in the poster?

13. Would you expect to see an associated logo for the band or the track or the album on the digipak or poster.

14. Would you always expect to see a track-list at the back of the digipak?

15. Would you appreciate an extra layer of design around the digipak?

Marking Criteria for the music video.

- Holding a shot steady when appropriate: 
Although I was unable to get hold of a tripod for the filming, I believe when it was appropriate that i kept the camera steady. For example during the scenes of the chorus and certain sections when the lead is lip syncing the verses, the camera is kept steady to keep a still focus on the artist. However many shots that we used as fillers during parts of the song when there is no singing, I intentionally tried to create a hand held effect as I thought that it would suit the style of the song.

-Framing the shot-including and excluding elements.

-Using a variety of shot differences:
We used a variety of shot differences to keep the video more interesting. We used close ups of the lead singer to make the lip syncing look better, as well as keep the focus on him. We also used long shots to show the band together, strengthening the bands overall image. We then also used medium shots so we could see the lip syncing as well as the background and band image. To vary the shot further we used low and high angles. For example, we feel the shot from a birds eye view of the lead singing looks quite effective.

- Shooting material appropriate to the task:
As our song was a bands song with a lead vocalist we thought we would be most appropriate to have a band with a lead in our own video. In the bands image we made it clear who was the lead by always having him positioned in front. As the song was simple and  upbeat we chose to have the video reflect this. The lyrics didn't create a particular story-line so we decided to have a simple narrative to the video. We chose to just portray the bands day, showing them doing things they think is a "bright idea", like jumping in a freezing river.

-Selecting mise-en-scene:
When filming the video I chose to use certain locations and back drops. I chose locations that were out side such a the woods and a big field as I thought they looked appealing to the eye and looked good on camera. It also kept the attention on the artist as there wasn't much to act as a distraction in the background. For the plan back drops like the fence with the effect of the shadows, the plain bright painted wall and the graffitied walls I though they also had the same effect at the wood and the open field.

When deciding on what clothes the band should wear, we decided to keep it simple but stylish. We intended to sell the band as just ordinary fun guys, so it seemed appropriate to have them wear simple jeans, shirts, cardigans and jackets that are currently in fashion. We also chose to put the main singer in a hat to distinguish him as the lead.

We didn't use many props as we didn't feel they were needed. One main prop was the singers hat which looks effective in the river scene when put into rewind. We also used a skateboard which we had the lead skate about on. This allowed us to do some more interesting shots such as the match on action. It also appeal to people interested in skating. Lastly we used alcohol at the end of the video as it highlighted that the band were just young lads looking for a good time. We also thought this showed how the bands day was coming to an end.

-Editing so that meaning is appropriate to the viewer:
We edited the shots in a certain order so it was clear to the viewer that we intended to video to look like the bands day. For example at the start of the video we showed footage filmed in the morning, where as by the end of the video its night. As are video didn't have a detailed story, as it didn't fit the lyrics, it was easy to edit so it wasn't confusing.

-Using varied shot transitions:
We editing our video we used three different shot transitions to make the video more interesting and to make it look more professional. We used a basic cut for a few transitions, tailoring the cut to fit the change in beat of the music. This fitted with the up beat tempo of the song. We also used a blending tool to make some of the transitions follow nicer and to show the change in location and time. Lastly we used a transition filter called page peel. The looked as if the shot was being turned like a page of a book. We chose this as it highlights the fact that the video it a story of the bands day.

-Using sound with images:
In our editing we chose to use the sound with images to make the video and music fit better. For example, using the visual to music idea, we made the shot changes and band actions fit with changes in the music.